rePurpose Global

rePurpose Global

Mar 22, 2025

Partnership announcement

DeepChange Partners with rePurpose Global to Combat Plastic Pollution

This partnership is a major step towards creating an ecosystem where retailers and consumers can work together to address the global plastic problem. Each dollar spent through the DeepChange platform helps fund the collection of ocean-bound plastic. By leveraging rePurpose Global's expertise in verified plastic recovery, DeepChange can focus on empowering it’s community to build a more circular, inclusive and waste-free economy for our planet.

“Our partnership with rePurpose Global underscores our mission to empower environmental responsibility; creating a cleaner, healthier future for generations to come.” says Joe, Founder at DeepChange. “Our Plastic Recovery Pledge means we are taking steps to combat plastic pollution, and working with rePurpose Global means we can have a verifiable impact on our planet's ecosystems.”

Through this partnership, DeepChange is not only tackling the plastic waste crisis, but also supporting social and environmental outcomes in regions heavily impacted by plastic pollution. rePurpose Global’s impact projects have recovered over 60 million pounds of nature-bound plastic waste to date; and provide fairer, safer, and more dignified opportunities for waste workers.

“We are thrilled to partner with DeepChange in our collective mission to combat plastic pollution and drive transformational change,” says Svanika Balasubramanian, Co-founder and Chief Executive Officer at rePurpose Global. “We know that DeepChange shares our commitment to sustainable action. Together, we are working towards a fairer and cleaner future where plastic waste is no longer a threat to our environment and communities.”

As part of the partnership, DeepChange will support rePurpose Global's work in vulnerable communities and ecosystems and improving waste management infrastructure in local communities. As DeepChange grows, so too will the partnership and the scope of impact with rePurpose Global around the world.

About DeepChange

DeepChange is the worlds first rewards platform with a mission to rid the ocean of plastic pollution. By bringing eco-conscious shoppers and retailers together, DeepChange has found a sustainable way to make an impact again, and again, and again.

How it works

The DeepChange app makes it simple to create lasting impact. Here’s how it works:

  • Card-linked rewards: Consumers link their payment cards to the DeepChange app, shop as usual with its fantastic retail partners, and earn rewards with each transaction.

  • Fund the plastic removal: These rewards go directly to help fund the collection of ocean-bound plastic.

  • Impact Tracking: Both users and retailers can track their impact, and with rePurpose Global’s Verified Plastic Recovery, transparency is guaranteed.

About rePurpose Global

rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, the organisation has helped more than 350 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale.

rePurpose Impact Projects have recovered over 63 million pounds of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas, Africa, and Asia. In doing so, the organisation has improved waste management infrastructure benefitting over one million people across the world, while positively impacting the lives of thousands of marginalised waste workers.

Founded in 2016, rePurpose Global now employs over 70 full-time team members across offices worldwide. For more information, please visit https://repurpose.global/.

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