Small change, deep impact: how DeepChange™ works

Small change, deep impact: how DeepChange™ works

Jun 9, 2025

Article

Plastic pollution is one of the most urgent environmental challenges of our time. Every year, over 11 million tonnes of plastic enter our oceans - damaging ecosystems, endangering marine life, and impacting communities around the world. While the need for action is clear, funding large-scale cleanup efforts remains a significant barrier. Collecting, transporting, and processing plastic waste is expensive and often underfunded.

That’s where DeepChange™ comes in. We’ve created a new kind of rewards platform - one that enables everyday shoppers and purpose-led retailers to work together to fund the removal of ocean-bound plastic. Through our simple, card-linked technology, we make it easy to turn everyday purchases into meaningful environmental impact.

Now let's dive into how the DeepChange™ scheme works:

Step 1: Download the app and link your card

Start by downloading the DeepChange™ app and securely linking your debit or credit card. Our platform uses bank-grade security and complies with Australia’s Consumer Data Right (CDR) standards, ensuring your information is protected at all times.

Step 2: Shop with our partner retailers

Once your card is linked, simply shop as you normally would. Whenever you spend with one of our participating retail partners, the transaction is automatically recognised by the DeepChange™ platform.

There’s no need to scan receipts, enter promo codes, or change how you shop.

Step 3: Earn rewards that fund ocean plastic reduction

Each eligible purchase generates a reward. 100% of these rewards are sent to our impact partner, rePurpose Global, to fund the removal of ocean-bound plastic in some of the world’s most polluted regions.

Step 4: Track your impact

Transparency matters. Inside the DeepChange™ app, you can view your transaction history and track the amount of ocean plastic your rewards have helped to remove. You’ll also see updates from our environmental partners, including stories from the communities your contributions support.

Join us

The DeepChange™ movement is powered by people who want to make a difference. Whether you’re a conscious shopper or a retailer looking to lead with purpose, this is your chance to create meaningful change with every transaction.

Lookout for DeepChange™ soon coming to the app store and be part of a new wave of impact.

Come join our movement

Help fund the removal of plastic from our ocean.

Read our full report

The facts demand action. Dive deeper to understand why change is critical.

Join us today!

Earn rewards and fund the removal of plastic from our ocean.